The Craft Brew Alliance is a Portland, Oregon based publicly traded entity (stock symbol BREW) which produces and distributes Widmer Brothers, Redhook and Kona Brewing Company beers on a national basis but has its primary brand-loyalty in the Pacific Northwest. According to a report by Molly Young in the December 3, 2014 The Oregonian newspaper, CBA will soon be partnering with a young North Carolina brewery, Appalachian Mountain Brewery, Inc. (stock symbol HOPS), to grow the Appalachian brand in the Southeast.
Appalachian currently sells three beers- an IPA, a blonde ale and a porter. It is projected that the collaboration of the two companies will result in marketing a new beer that will ultimately be available nationally. The companies hope that the strong craft brew market loyalty presently existing in the Northwest will expand to other regions.
Celebrate! (shown above) was created using a great tasting Widmer Brothers Brewing Co. Upheaval IPA.